Oncology and beauty come together
I conceived Feel More Like You and helped shape the strategy, bringing Walgreens’ oncology and beauty expertise into one integrated program. From leading the beauty and social work to producing the podcast, I helped turn the idea into a content ecosystem across channels.
WALGREENS’ FIRST PODCAST
I helped take Feel More Like You into a new medium, producing Walgreens’ first-ever podcast. The 10-episode series brought together real patient stories, oncology expertise and beauty advice to explore the parts of cancer treatment that don’t always happen in the exam room.
Featuring 30+ patient stories and expert interviews, the series achieved an 86% completion rate and 81% subscription rate.
SOCIAL STORYTELLING
We put patients at the center of the story. I developed concepts and copy that paired real experiences of cancer with beauty expertise—from intimate video profiles to useful tutorials. I also created the beauty looks and worked as the makeup artist on set, with every beauty decision shaped by the person in front of the camera.
IN-STORE EXPERIENCE
Feel More Like You extended beyond content into the store, connecting patients with specially trained pharmacists and beauty consultants who could address both the clinical and visible effects of cancer treatment. The experience brought two kinds of expertise together in one place—making support more personal, practical and accessible.
THE EXPERIENCE, IN PERSON
Feel More Like You moved beyond the screen with an immersive activation that brought the program’s stories, beauty expertise and podcast into a physical space. Designed around conversation and discovery, the experience gave people a place to engage with the work—and with one another—in a more personal way.
CAMPAIGN RESULTS
My team and I created a digital campaign built around real survivor stories, expert-led tutorials and practical advice, turning deeply personal experiences into content designed to inform, connect and inspire. The work exceeded benchmarks across platforms.
7.1MM
Impressions
62.5%
Video completion rate
2.6MM
Engagements
