Walgreens Health & Wellness

I helped turn Walgreens’ clinical expertise into health content people could actually use—concepting, writing, scripting and producing work across articles, video, social and digital experiences. I launched Ask a Pharmacist and developed content alongside pharmacists and clinical experts, navigating rigorous medical and legal review without losing the human story. The model scaled to thousands of assets and contributed to a sustained 300%+ year-over-year increase in engagement.

WELLNESS, ACROSS CHANNELS

I conceived a yoga and mindfulness series that turned wellness topics into an integrated content experience across Walgreens.com, editorial and social. I developed the concepts, cast the talent, wrote the articles and scripts, and led production—then shaped each story for the way people would encounter it, from searchable editorial and step-by-step instruction on the site to shorter, visual video content for social.

EDITORIAL HEALTH CONTENT

I wrote health and wellness stories under my own byline, ghostwrote for subject-matter experts, and edited work from the writers I oversaw. Every piece required translating clinical expertise into clear, engaging editorial—and shepherding the work through clinical and legal review without writing the life out of it.