A brand, from seed to story

Brand Voice · Copywriting · Launch Content · Creative Direction · Photo Production

I helped bring the reimagined Simply Herb to market, shaping the voice and writing the copy across the website, social and launch content. Working closely with design, I helped turn the new identity into a cohesive brand experience and led the product photography that established its visual world.

Launched across Illinois, Massachusetts and Michigan, Simply Herb gave Ascend a new value brand designed around a simple proposition: quality cannabis without the premium price.

SOCIAL: VOICE, MADE VISUAL

I wrote social copy to work with the bold visual identity—simple, playful and unfussy. Together, the voice and design made Simply Herb instantly recognizable.

PRODUCT COPY

From strains to product formats, I wrote Simply Herb’s product descriptions in a voice that made cannabis feel simple, approachable and easy to understand.