The Thread, Walgreens’ Blog

Editorial Strategy · Editorial Direction · Writing · Video

I named The Thread and helped shape it into Walgreens’ editorial home for health, beauty and everyday life. I wrote original stories, directed and edited the work of our writers, and oversaw programming across the platform—including original video series my team and I developed and produced.

Working closely with clinical experts, we translated Walgreens’ authority into credible, useful editorial without losing the voice that made people want to read or watch.

The Thread was recognized as a Content Marketing Awards finalist.