Writing with Taste
Editorial Direction · Copywriting · Brand Voice · Video · Creative Production
I led the written voice of US Foods across editorial, video, advertising, and social—writing the work, directing staff and freelance writers, and overseeing copy across the brand. I also led Scoop magazine from product tasting to publication and provided editorial oversight for Food Fanatics.
SCOOP MAGAZINE
I ran Scoop from tasting table to finished magazine—planning each issue, managing deadlines and contributors, tasting new products, finding the stories, then crafting descriptions, ghostwriting features and editing every issue.
VIDEO SERIES
I conceived and launched two recurring video series—Product Spotlight and In the Kitchen—designed to make video more scalable across digital and social. I developed the formats, wrote scripts and helped shift the organization toward a faster, repeatable approach to video production and delivery.
CAMPAIGN COPY
I turned products into stories—and sometimes puns. Writing campaign and product advertising across the US Foods portfolio, I gave everything from cod to ice cream to eggs a reason to get noticed.
CULTURAL BELIEFS
I wrote and evolved US Foods’ Cultural Beliefs, turning big organizational ideas into clear, memorable language for employees. The work lived across internal communications, leadership materials and company-wide initiatives.
Deliver Excellence. Stop Waste. Win Together. Speak Up. You Matter.
EVENT CONCEPTS & COMMUNICATIONS
Shaping live brand experiences through creative concepts and communications for customers, investors and top sales talent.
Fresh Perspectives: A Matter of Taste
I collaborated on experiential concepts, developed “A Matter of Taste” as the event’s defining line, and crafted all event communications and signage—bringing a unified brand voice to the live culinary experience
Investor Day
I collaborated on event concepts and crafted invitation copy for US Foods’ Investor Day, bringing the brand’s voice to communications for an investor audience.
President’s Cup
I crafted invitations, menus and supporting event communications for US Foods’ international sales-recognition program, creating a consistent, celebratory voice across the guest experience.
