How we turned a retail brand into a publisher—and built the team to do it.

Walgreens had scale, authority and a century of expertise. What it didn’t have was an editorial engine built to turn all of that into content people would choose to consume.

I was the first editorial hire on the team that became Walgreens’ in-house content studio. I helped build it from the ground up—establishing the editorial vision, voice and content strategy, then creating the systems, franchises and partnerships that allowed us to tell better stories at scale.

Beauty Engagement
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